peter

About Peter Schlueer

President and Founder at WorldViz.

Siggraph 2015 Round-Up

VR steals the show at SIGGRAPH 2015

Fast Company Magazine Interviews WorldViz on Non-Gaming VR

Fast Company LogoFast Company business magazine explores how virtual reality  “is a transformative technology, really changing the way people interact with computers,” as interviewee Jeff Gatis of HTC, puts it. While VR’s popularity is still primarily driven by gaming, more impactful applications lie beyond, in sectors like travel, real estate, medicine, therapy and psychology, education and learning, marketing, virtual sports, socializing, communication, design, architecture, training, vacationing, healthcare, and shopping.

Peter Schlueer, President and co-founder of WorldViz, sat down with Fast Company to discuss some of the applications of VR beyond gaming that WorldViz has broken significant ground in:

professArchitecture and Design: WorldViz helps architecture and design firms like Turner Construction and HKS to inspect CAD prototypes, from hospitals to airport terminals, saving professionals time and money. “Take hospital design,” Peter Schlueer says: “With our VR tech we empower surgeons and nurses to experience virtual surgery room mockups before they’re built. You can see things in full scale and modify designs in real-time, saving 90% of cost over traditional physical mockups in the process.”

Virtual Training: High risk rates of injury, and exorbitant training costs are challenging the oil and […]

Business Podcast Features WorldViz

Serial entrepreneur and B2B network ambassador Mark Sylvester of 805 Connect interviews WorldViz co-founders Peter Schlueer, President and Andy Beall, CEO about the company’s history, emerging trends in virtual reality, and what immersive virtual reality’s advances mean for businesses large and small.

805 Connect is a comprehensive database created to provide an official directory and networking platform to connect all of the businesses in the 805 area code. — Original iTunes podcast

Flying Classroom At Tilburg University

Tilburg VR

Up to 20 students at a time can now experience immersive VR in Tilburg University’s new 25 square-meter, 4-wall VizMove Projection VR System.

VizMove: Immersion-Ready VR For Professionals

Wide-area motion tracking. Multi-user VR collaboration. Rapid application development.

To us, these three elements are central to an immersion-ready VR system for professionals, based on our experience with Fortune 500 clients and top research institutions. Our new VizMove VR systems capture these elements and wrap them into a soup-to-nuts solution for the enterprise and academia. Here is why professional applications require an immersion-ready system:

Max-Planck Study Measures Social Interactions With VR

max_planck_logoStudy: Facing Off With Unfair Others: Introducing Proxemic Imaging as an Implicit Measure of Approach and Avoidance During Social Interaction
Researchers: Cade McCall, Tania Singer
Where: Department of Social Neuroscience, Max Planck Institute for Human Cognitive and Brain Sciences, Leipzig, Germany
Central Finding: WorldViz technology enables new methodology for measuring approach-related social interactions.


Innovating with WorldViz Motion Tracking

Cade McCall of Max Planck Berlin recently published a paper outlining a new method to measure proxemic behavior. Proxemics is a group of nonverbal behavioral measurements that strongly correlate with an individual’s prejudices and attitudes toward others. In this work, proxemics is measured from interpersonal distance, body orientation, and gaze direction.

Previous methods of measuring proxemic behavior have been found to have flaws, be resource intensive, or be limited in flexibility, so McCall and Singer decided to employ WorldViz PPT motion tracking hardware and software to more accurately and efficiently measure the proxemic behavior of their subjects.

The Study

The experiment induced subjects into believing one person (a confederate) in the experiment is fair and the […]

TV Show “Hack My Brain” Features WorldViz

Australian TV personality Todd Sampson is a man of many talents: he’s climbed Mount Everest, has hosted television shows, and co-created the Earth Hour Initiative. But he also has a fear of heights. How does one overcome a fear of heights? Todd Sampson figured with a WorldViz virtual reality system.

To film the most recent episode of Hack My Brain (in Australia it’s called Redesign My Brain), Sampson and his film team travelled to the WorldViz Tech Lab to experience and film various immersive Vizard demos, including our ‘walk the plank’ demo. Below is a clip in which we test Todd’s physiological reactions to various virtual stimuli using BIOPAC’s aLIAS system:

See the full video of Todd in our tech lab on the Redesign My Brain website. The episode already aired in Australia and will air in the US on the Discovery channel around the beginning of fall. We’ll keep you updated!

Vanderbilt Uses WorldViz VR to Test “Grid Cell” Theory

Vanderbilt-LogoNew research conducted at Vanderbilt University in Nashville, Tennessee demonstrates how invaluable virtual reality is to human cognition and spatial navigation research. In his recent study, Doctor Timothy McNamara of Vanderbilt asked subjects to perform navigation tasks in virtual environments using a headset-based wide-area walking VR system developed by WorldViz. Subjects were then asked to navigate the space a second time with the 3D headset vision input blacked out.

McNamara’s research contributes significantly to the growing body of evidence that humans use a neural system called grid cells for orienting and navigating within space. Grid cells were discovered in rats 10 years ago by Edvard Moser and May-Britt Moser. The Mosers and John O’Keefe, who discovered place cells, were awarded the 2014 Nobel Prize in Physiology or Medicine for their discoveries. In order to bolster the theory that humans also have and utilize this cell system, McNamara and his team tracked and recorded human subjects’ physical movements to see if they would respond in a way that the grid cell theory predicts. Their findings suggested exactly that. The scientific article can be found in Current Biology.

Vanderbilt’s Learning in […]

The Top 13 Virtual Reality And Augmented Reality Startups To Watch

VR Standards for Architectural Design Projects

Our conversations with industry professionals at this year’s American Institute of Architects (AIA) Convention indicated a growing understanding of the advantages virtual reality can bring to architectural projects. If you are considering virtual reality for your firm, we suggest you hold out for only the best the industry has to offer. Keeping to the following standards will ensure that your firm’s adoption of VR technology is a smooth and effective one:

1Frame rate – The key to a seamless and compelling VR experience is a sufficiently high frame rate. The jittery or stuttering effect you may have experienced in past VR experiences was almost certainly due to a low frame rate. The industry standard is currently set at 75Hz. We’ve certainly come across some VR demonstrations out in the wild that did not meet this standard. Be sure to ask what frame rate your VR experience is running at the next time you strap into a VR headset.

VizMove Enterprise2Precise, wide-area motion tracking – Most VR experiences are seated, tracking only the direction your head faces at any given moment but not where it is positioned in physical space. Some systems are beginning to integrate limited position […]