Scientific-Grade Eye Tracking Software for VR Human Behavior Research

March 22, 2021

Peter Schlueer & Sado Rabaudi

The WorldViz VR Eye Tracking Analytics Lab lets you set up VR eye tracking experiments - and, it’s a perfect fit with the Vizard VR software and the StarVR One headset with built-in eye tracking.

Tracking eye movement in virtual reality at research quality has recently opened wide possibilities for academic research. At WorldViz, our goal is to make eye tracking data available to human behavior researchers in a standard manner and with as much low-level control exposed as possible across manufacturers of leading hardware.

An ideal match for WorldViz VR software, the StarVR One VR headset with its built-in eye tracking gives you a seamless workflow for creating human behavioral experiments and analyzing eye tracking data.

“With a 210-degree horizontal and 130-degree vertical field-of-view, the StarVR One headset opens new avenues for studying human behavior under real-world conditions, while the integrated Tobii eye-tracking technology along with our Eye-Tracking Analytics Lab software delivers a powerhouse of scientific-grade data analysis capabilities.” - Andy Beall, WorldViz Chief Scientist and Co-Founder

Read more about StarVR one and WorldViz software in our dedicated blog post about the Vizard and StarVR integration, or watch the video below to learn about StarVR and our Eye Tracking software.

Please also be sure to take a look at our eye tracking Tech Tip on  how the VR Eye Tracking Analytics Lab works, including a video demo.

Let’s dive right in how we put eye tracking data at your fingertips for research purposes. Our VR Eye Tracking Analytics Lab is a simple yet powerful tool for setting up eye tracking experiments in VR that include examples for common eye tracking tasks, multi user environments, heat maps, access to a support ticketing system for professional users, and more. The VR Eye Tracking Analytics Lab runs on our Vizard VR software for researchers, which allows native integration with thousands of Python libraries.

Eye Tracking Software Features

What can you do with our VR Eye Tracking Analytics Lab? We’re most excited about these features:

  • Recording and playback eye tracking behavior for "after action review" including 3D path review

  • Extensive data analytics

  • 3D Visualization of data, such as heat maps

  • User performance triggered feedback loops with eye or physiological sensor data

  • Precise timing experimental control and device synchronization

  • 360 videos and 3D files from a wide array of sources as customizable stimuli

  • Recording of gaze direction data, pupil size, fixation timings, and other low level parameters

  • And more!

The HTC Vive Cosmos upgraded with a Pupil Labs eye tracker is another VR headset option for human behavioral research with WordViz VR software.

Why Eye Tracking?

Are you a researcher but still not sure if you should take the leap into eye tracking? Read our deep dive blog-posts on the topic “Eye Tracking Everywhere - Why Care?” and “Is Now the Time to Buy a VR Headset With Built-In Eye Tracking?”.

For more information on the VR Eyetracking Analytics Lab, see our featured video or contact 

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