In virtual reality eye-tracking studies, users react naturally to their virtual environments, performing immersive tasks while researchers gain insight by tracking where users are looking and when.
Improve Your Research
Our VR eye tracking software puts user attention and decision making at the center of your study. See exactly how a user visually assesses their environment and understand why they make certain choices.
Analyze Data Instantly
Our real-time data visualizations, like user heat maps and gaze paths, can help market researchers analyze how product ads, design, and placement inform users’ ultimate buying decisions..
Create Interactive Worlds
With VR eye tracking, users can grab objects by simply looking at them instead of pointing or pressing a button. This is huge, especially for distant objects, and opens up new research possibilities.
Every year, we publish a list of the research papers that involve Vizard or WorldViz virtual reality software. Read how over 300 labs and researchers worldwide are using our tools.