Virtual reality eye tracking for research is groundbreaking for collecting data on a myriad of scientific research applications that involve visual attention.
Apply VR eye tracking for collecting user data within VR based marketing research studies that analyze the consumer journey, and uncover how product ads, designs, and placements trigger buying decisions
Simply look and grab with virtual reality eye tracking, rather than pointing at virtual objects or pressing a virtual button. Especially for distant objects, that’s huge.
VR eye tracking helps you achieve greater control over your virtual environment. For example, by optimizing aim when throwing objects in VR: You can improve the trajectory by inferring where someone aims based on gaze.