Duke University Presents International Research Collaboration on Aesthetic Museum Experiences

Client: Duke University in collaboration with University La Sapienza

Use Case: Neuroaesthetics and User Experience

Using WorldViz SightLab VR Eye Tracking Software, Duke University in collaboration with University La Sapienza and the National Etruscan Museum of Rome studies the aesthetic experience during museum visits and virtual reality simulations.

The international initiative NeuroArtiFact uses the WorldViz SightLab VR Eye Tracking software and EEG to better understand the aesthetic experience of museum visitors. The project delves into the field of neuroaesthetics, attempting to combine neurological research with aesthetics by investigating the experience of beauty and appreciation of art on the level of brain functions and mental states.

This recently developed field of neuroaesthetics seeks the neural correlates of artistic judgment and artistic creation. It includes the neural mechanisms of perception, the interpretation of what we “see” and what we experience as awe-inspiring. The evidence produced by scientific studies so far shows that aesthetic experience of artworks is characterized by activation of sensory–motor areas, core emotional centers, and reward-related centers.

Professor Maurizio Forte, PhD at the Duke University’s Department of Classical Studies says about his experience with the WorldViz SightLab VR Eye Tracking software: “We use SightLab VR in combination with EEG to understand aesthetic experiences in museums. I also used the SightLab VR during a series of workshops and conferences at the Panthéon-Sorbonne University in Paris. VR eye-tracking experiments stimulated strong interest from French museum curators and digital application supervisors, and we are planning to collaborate for future exhibitions.”

WorldViz SightLab VR powered by Vizard - gaze intersects being recorded as a subject looks at an ancient artifact.

The SightLab VR software is a simple yet powerful extension to our Vizard software that allows you to create virtual reality eye tracking experiments and harness your data with ease. You can build your own eye tracking application in Vizard with our library of ready-to-use experiments and templates, and you can collect precise data like eye movement, objects of interest, fixation time, and much more. SightLab VR also lets researchers record and replay VR sessions with advanced analytics overlays such as gaze path visualizations, heatmaps, gaze intersects and fixations. SightLab VR is even suited for multi-user experiments.

Read more about the fascinating experiments of the NeuroArtiFact project and see videos of the SightLab VR Pro software in action during experiments that uncover neuroaesthetic experiences.

Learn more about creating multi-user eye tracking experiments in our latest SightLab VR blog post.

Are you interested in virtual reality and eye tracking? Contact us at sales@worldviz.com

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